COMPLETE CUSTOM PROGRAM ELEVATES HEC'S "SIGNATURE OF DESIGN" PACKAGE

We are now in an era of “made for me” product differentiation. Finding that ONE, unique item you can’t find anywhere else! This same customizable approach applies to merchandising platforms as well. Here at Howard Elliott, we are forging new frontiers in product, pricing and marketing programs that truly cater to the personal style and distinct business needs of our retail, design and hospitality customers.

Buyers know what’s best for both their stores and designers know what is perfect for their clients. What differentiates the team at Howard Elliott is that we specialize in listening to your wish list and deliver custom programs catered to you! We devise innovative and creative solutions for customers of all sizes. Be it a selection of product from our inline collection selected to fit your store or design project; an exclusive private label program; a custom designed piece to fit your client’s space; or your fabric that covers one of our accent furniture pieces, we can do it all! 

It starts with the very best mix in product presentation, supported by attractive pricing options and complemented by individualized marketing and promotional tools. One size fits all may be a viable alternative in some circles, but for us, we know that the finishing touch to a client’s room makeover or a store’s eclectic presentation is not a cookie-cutter process. Rather, we pride ourselves on designing comprehensive and complete programs that align with the unique perspectives reflected in our customer base.

Custom Mirror Designed for Hotel Installation

Custom Mirror Designed for Hotel Installation

Redesigned Pixel Headboard for Project

Redesigned Pixel Headboard for Project

Delivering on a wide range of preferences in taste and style is one of the aspects to home furnishings that we find the most exciting. It makes it easy for us to fully customize a program for a buyer or designer to be successful. By taking the time to listen – and not relying on the same solution for every customer – Howard Elliott has helped its clients establish their identities, improve their bottom lines, and in turn, achieve the style dreams of many.

Mirror Designed from Customer Concept

Mirror Designed from Customer Concept

We work tirelessly to develop personalized solutions that give our customers that all-important edge in every area of their business. Together, we are writing a new chapter in Howard Elliott’s “Signature of Design” portfolio.

So for those who want it their way, at their price and on their timetable, we invite you to come and explore the many custom possibilities that Howard Elliott has to offer.

HOWARD ELLIOTT IS A "MUST SEE" IN LAS VEGAS

It's time for VEGAS BABY! We for one are extra excited. Our merchandising team has out done themselves once again putting our collection into stunning vignettes that we hope will inspire you to display our product in your showrooms and design projects in new, unique ways. 

We have a bunch of new products in all categories including Mirrors, Accessories, Wall Art and Accent Furniture! If you can't wait until Saturday to see the new wares, check out this Video we put together highlighting a few of the new introductions....

And if you still can't wait, you can shop all of the new intros on our website NOW!

Click to pre-order new styles before anyone else

Click to pre-order new styles before anyone else

Markets are the best place to get an up close and personal look at the versatility of our collection, meet our dynamite staff and take part in exclusive show specials and promotions! PLUS you can have a Sangria and sample some of Colleen's home cooking, our fabulous Director of Sales! 

So don't miss it! We, for one, are looking forward to seeing you!

Add Howard Elliott to your "MUST SEE" list!
Las Vegas Market
July 30 - August 4  #A-332

OH THE PLACES YOU'LL GO...

Oh, the Places You'll Go by Dr. Suess

Oh, the Places You'll Go by Dr. Suess

I think that every teen gets this book when they graduate High School or College. After all, Dr. Seuss had some great words of wisdom as it pertained to “gourmet” food, appropriate cat attire and how to count fish. So why wouldn’t he have infinite wisdom about the places we will go in the future? The book starts:  “Congratulations! Today is your day! You’re off to great places! You’re off and away!” When I received the book all those years ago, those simple sentences meant nothing to me…I was off to college a mere 500 miles away, and it was just a book. I didn’t have any idea of what the future held for me.

John Haynes & I in the High Point Showroom

John Haynes & I in the High Point Showroom

When I started my career in this industry 10 years ago, I was told that in a few days after I started, I would be headed off to High Point, North Carolina - The Furniture Capital of the World! Being new to the Home Furnishing Industry, I had no idea what to expect. I wasn’t a huge traveler and I certainly would have never expected to love the travel as much as I do. Never did I think that first trip would open me up to a world of trips all over the country and (hopefully soon) around the world! I am sitting in my office today for the first time in over two weeks, after having traveled to both coasts to work with our sales force and customers. 

Each day is an adventure, full of new people, new locations and sometimes (as happened in my recent trip to New England) a new round of “what doesn’t kill you makes you stronger” situations. I’ve had to learn to simply roll with it; planes are late, appointments get cancelled and sometimes things simply don’t go as planned. But at the end of the day, that is what makes it an adventure!

As the Director of Sales for Howard Elliott, I get to be out across the country meeting our customers and see how they use Howard Elliott in their businesses. The display and merchandising creativity that our customers display is truly incredible. Each display and store is just as unique as each individual store owner or designer. 

B. de Vine Interiors, Houston, TX

B. de Vine Interiors, Houston, TX

Paul Schatz Furniture, Portland, OR

Paul Schatz Furniture, Portland, OR

Decor FiftyFive, Atlanta, GA

Decor FiftyFive, Atlanta, GA

Austin Furniture, Athens, GA

Austin Furniture, Athens, GA

Our customers are what keep me going…seeing them at the trade shows is almost like getting to go to camp a few times a year to see all of my friends! July means another camp session and I can’t wait to catch up with everyone in Atlanta and/or Vegas!

“Be your name Buxbaum of Bixby or Bray
Or Mordecia Ali Van  Allen O’Shea,
You’re off the Great Places! 
Today is your Day!
Your mountain is waiting.
So….Get on your way!”
    ~ Dr. Suess

DISTINCTIVE DESIGN ELEMENTS MAKE MAJOR IMPACT

After the Spring High Point Market,  Home Accents Today interviewed our president, Brian Berk, about the outlook of home decor in 2016. Read the full article below:

"Distinctive new design elements – from V-shaped grooving and intertwined mirrored frames to cut geode agates – are some of the headliners this season from Howard Elliott. Showcasing innovation in both its materials and finishing techniques, these latest introductions also reflect the value that Howard Elliott’s wall décor has come to represent to both retail and design customers. Getting ready to mark his company’s 15th anniversary this October, President Brian Berk outlines Howard Elliott’s 2016 design perspective here.

What are the main attractions of your company’s 2016 presentation?

Click the image to view the Bogart Mirror

Click the image to view the Bogart Mirror

In High Point, we introduced a collection of oversized mirrors that feature V-shaped grooved bevels, where a bevel is created in the middle of the mirror into creative geometric patterns. These pieces measure up to 90 inches high, and are complemented with brushed gold and brushed nickel decorative hardware. One of the decorative mirrors introduced in this collection is the Bogart mirror, a handsome piece that features an Art Deco-styled rectangular wood frame finished in a smooth matte black. Its grandiose size makes it a perfect focal point for any room of the home. Another standout item has been our Aleena mirror – a stunning piece that is composed of intertwining mirrored sections that gracefully form a scalloped octagonal shape. The frame is then trimmed in champagne silver leaf borders. Our new Geode mirrors in different shapes are composed of black and gray geode agate pieces, creating a look of natural cut stone that has really attracted some strong attention. We also continue to integrate vibrant colors into the finishes of our decorative mirrors and wall art, judiciously adding rose gold, champagne and copper, to name a few, as added points of interest.

Click the image to view the Aleena Mirror

Click the image to view the Aleena Mirror

Click the image to view the Geode Collection

Click the image to view the Geode Collection

What design statement does your wall décor make?

Our design statement speaks to a high design clientele while still focusing on offering a perceived value. We offer a full assortment that complements rooms from all four major design styles, with a strong concentration on transitional styling.

Why do customers come to Howard Elliott for their wall décor?

Click image to view more dual purpose products

Click image to view more dual purpose products

People gravitate towards us because of our diversity, highlighted by our unique finishes, interesting textures and distinctive shapes. Our selection is second to none, even among companies that are significantly larger than ours. We also have a strong customization program, and pride ourselves on being able to offer something for everyone. Howard Elliott also strives to create accessory pieces that are multi-functional. A perfect example is a collection of textured bowls and trays that double as wall décor that we recently introduced at market. They create a three-dimensional focal point guaranteed to be a conversation piece. Buyers who saw the pieces in High Point couldn’t resist reaching out and touching them!

How do you rate the current popularity of the category?

It’s as strong as ever, and there is certainly more competition. Several seminars I recently attended spoke about the sheer number of people that will be entering the market to purchase wall décor for years to come. This new audience may not purchase the way customers traditionally did, but it’s certainly refreshing to know that the sweet spot for home furnishing consumers is between the ages of 35 and 55. This new group surpasses the “baby boomer” generation in sheer quantity, representing 78 million people. This new era of consumers should provide a nice increase in potential business for many years to come."

You can check these and many more home decor products on www.howardelliott.com or at the Atlanta & Las Vegas Furniture Markets this July!

YOUR HOME | YOUR STYLE

"Your home should tell the story of who you are and be a collection of what you love."
~Nate Berkus

Your HOME: It is your place, your haven, your sanctuary. It is where you LIVE. Not just sleep, eat and keep your stuff. That is a house; nothing more than a building. But a home, a home is a place where memories are made, where friends gather, where family creates happiness, where you can be totally...YOU. So it only makes sense that you surround yourself with accents and decor that define your personality. Because your home is in fact an extension of you!

As an Interior Designer or a Retailer, it is important that you find that perfect piece for your client or customer that makes them exclaim, "That's the one! That is the perfect piece for MY home." With so much out there it can be hard to scour all the selections, all the vendors to find product to offer your discerning clientele. 

But look no further! Howard Elliott has put together an entire collection with a myriad of finishes, styles and textures to fit any design style. Watch this short video to see the scope of our collection which will keep your customers coming back time and time again.

Your home says who you are, and you carefully select decor to reveal your style and personality. With so much out there it can be hard to find that perfect piece. Howard Elliott has put together an entire collection with a myriad of finishes, styles and textures to fit any design style.

Find the perfect finishing touch to turn a house into a home at www.howardelliott.com

GIVING BACK. REFLECTIONS FROM BRIAN BERK

A few weeks ago, I attended my daughter’s Junior High School graduation. Preparing myself for the never-ending speeches by school administrators, I was pleasantly surprised by one part of the presentation that took me by surprise. I had an overwhelming sense of pride to learn that these fourteen year old young adults were not only being taught how to be charitable, but that many of them took leadership roles and were self-motivated to take part in charities and causes all on their own! The causes ranged from volunteering for Feed my Starving Children to raising money for children with cleft lip and palate. I, myself was also able to participate in helping the class make and package food to be sent to underdeveloped nations through Feed our Starving Children.

Brian and his youngest daughter Amanda

Brian and his youngest daughter Amanda

I am not sure how many of you are sports fans, but I personally felt a huge loss with the death of “The Greatest”, Muhammad Ali. Ali’s larger than life persona not only talked the talk, but also walked the walk, backing up all that he said with conviction and action. I have really enjoyed reading about the man beyond the gloves. Ali was a philanthropic man and was quite generous with his time and money especially with children and the Special Olympics.

Muhammad Ali 1942-2016

Muhammad Ali 1942-2016

While donating money to charitable causes is certainly gracious and compelling, it is far more challenging to set-aside time in today’s busy schedules and donate one’s time. At Howard Elliott, we have been making sure that we give back to the community and worthy causes with our time and energy, as well as our checkbook. 

Colleen Daly, our Director of Sales, plus the entire team that attended the ARTS conference in New Orleans, LA last month donated their time and apparently a lot of “sweat” to Jericho Road. Jericho Road Episcopal Housing Initiative of New Orleans is a neighborhood-based nonprofit homebuilder that provides families with healthy and energy-efficient affordable housing opportunities. They partner with neighborhood residents, organizations and businesses to create and maintain a stable and thriving community. 

Colleen with Santhi from KAS Rugs and Carson Kressley

Colleen with Santhi from KAS Rugs and Carson Kressley

Colleen putting the finishing touches on the trim of this home.

Colleen putting the finishing touches on the trim of this home.

The whole crew from the ARTs Conference.

The whole crew from the ARTs Conference.

Howard Elliott also has the privilege of participating in the Design on a Dime Event put on by HousingWorks which raised $1.2 million to build housing for people suffering from HIV/AIDs. 

Click the image to read all about the event!

Click the image to read all about the event!

It is a true privilege to be a supporting cast member for all of these organizations that commit do so much for so many. I encourage everyone to find a cause that is meaningful to them and make a difference. As the great Ali said, “Don’t count the days; make the days count!“  Enjoy your summer!

JUST ADD COLOR

A few weeks ago we shared with you a video of our Custom Color Program. It got a great response on social media (thanks for liking and sharing!) But after watching it, did you look at it and think "OK, that is great. But how can I make it work for me?" Well I am going to tell....rather, show you how it can work for you! Here are some pictures from our customers using our Custom Color Mirrors in their showrooms and design projects:

Studioten25 in Dallas sent us this gorgeous photo of a powder room with our Lancelot Mirror in Black set on this whimsical butterfly wallpaper.  Click the image to see our Lancelot Mirror in Color!

Several years ago we received this video clip of our Dorisiere Mirror painted in Black on this CBS Halloween Set, looking perfectly spooky! Click the image to see our Dorsiere Mirror in Color!

Our Barcelona Mirror is a popular Custom Color Selection. Check out this lovely mantel by Henry's Purveyor of Fine Things in Alberta, Canada! They used our Barcelona Mirror in Charcoal as a lovely statement in this room. Click the image to see our Barcelona Mirror in Color!

Another great photo from Henry's Purveyor of Fine Things! This one is of our Turner Mirror in Hot Pink and it is definitely HOT! Click the image to see our Turner Mirror in Color!

Our Custom Color Mirrors can be found so many more places than homes! Check out this photo of our Barcelona Mirror in Black adorning the walls! Click the image to see our Barcelona Mirror in Color!

Now this mirror is no longer in our line, BUT this photo is so awesome I had to share. It comes to us from Eleni Interiors in Illinois & Michigan. They created this room as part of a Make a Wish Foundation transformation. Our Jacquelyn Mirror in Red.

Now this mirror is no longer in our line, BUT this photo is so awesome I had to share. It comes to us from Eleni Interiors in Illinois & Michigan. They created this room as part of a Make a Wish Foundation transformation. Our Jacquelyn Mirror in Red.

This photo was featured on HGTV website. It shows our Serenity Mirror in Hot Pink in this fun kid's room. Click the image to see our Serenity Mirror in Color!

So do we have your creative juices flowing? There are so many possibilities for you when you choose a mirror from our Custom Color Collection!

Do you have photos of our Custom Color Mirror in your home, showroom or design project? Share it with us! You can send them to sales@howardelliott.com or tag us in them on Instagram @howard.elliott!

And to refresh your memory, here is our Custom Color Video:

RECAP: HIGH POINT MARKET

Director of Sales, Colleen & Texas Sales Red John welcome you to our High Point Showroom!

Director of Sales, Colleen & Texas Sales Red John welcome you to our High Point Showroom!

It has only been a month, but it already seems the Spring High Point Market was so long ago! Thank you to everyone that was able to make it to see us! We enjoyed every minute of it. In case you weren't able to make it, or need a little refresher, this is the article for you!

Yet again, our design and merchandising team did a phenomenal job! They continue to create new innovative merchandising techniques to help inspire you to utilize our mirrors, accessories and accent furniture in new cohesive ways.

Check out this video of highlights from market:

We introduced over 100 new styles this market. Finishes, textures and styles all designed to inspire you and your customers to create beautiful settings in your showroom and their homes. 

Some of the hot trends that we saw (not only in our showroom) but all around market were:

Stainless Steel

Stainless Steel Tables Click Image for Details

Stainless Steel Tables
Click Image for Details

Stainless Steel Chairs Click Image for Details

Stainless Steel Chairs
Click Image for Details

Stainless Steel Mirrors Click Image for Details

Stainless Steel Mirrors
Click Image for Details


Geode Agates

Geode Agate Box Click Image for Details

Geode Agate Box
Click Image for Details

Geode Agate Mirrors Click Image for Details

Geode Agate Mirrors
Click Image for Details

Geode Agate Candle Holders Click Image for Details

Geode Agate Candle Holders
Click Image for Details


Design Details

Chiseled Metal Bottles Click Image for Details

Chiseled Metal Bottles
Click Image for Details

Aleena Mirror Click Image for Details

Aleena Mirror
Click Image for Details

Bogart Mirror Click Image for Details

Bogart Mirror
Click Image for Details


Now that High Point is over, it is time to look on to the Atlanta and Las Vegas Markets where we will have some pretty spectacular items to unveil. There is no better way to see these new items than up close and personal! So be sure to visit us at market for your personal experience to the Howard Elliott Collection!

Atlanta Showroom **NEW LOCATION
July 12 - 19, 2016
Building 1, 11th Floor
#E-3A / D-7

Las Vegas Showroom
July 30 - August 4, 2016
WMC #A-332 - 334

High Point Showroom Spring 2016

High Point Showroom Spring 2016

BEHIND THE LENS

by Cheryl Welk, Graphics & Media for Howard Elliott

Cheryl Welk, Graphics & Media

Cheryl Welk, Graphics & Media

I hate having my picture taken. Probably the weirdest thing you would hear from someone that does photography, right? But if you think about it, there is a reason photographers are always behind the camera and not in front of it ☺. They want to capture the beauty in their surroundings or of the subject they are shooting, not they, themselves.

Colleen, our Director of Sales, told me that the comedian Carrot Top visited our Las Vegas Showroom once and said, “Wow! This isn’t a place you can be self conscious in.” And you know what? When you think about it, he couldn’t be more right! Surrounded by mirrors at every turn, look, and there you are from every angle!

Our Las Vegas Showroom 1/2016

Our Las Vegas Showroom 1/2016

I have been taking photos of mirrors for Howard Elliott for almost 7 years now and have grown accustomed to seeing, and even NOT seeing myself in every one. Now when I shoot the new samples I find myself taking a few funny pictures of my reflection. Because hey, even though it is work, you have to have a little fun with it.

Edge Mirror #29011 Unedited

Edge Mirror #29011 Unedited

Silas Square Mirror #56168, Convex is always fun.

Silas Square Mirror #56168, Convex is always fun.

Custom Mirror for the Intercontinental Hotel in NOLA. This mirror is so huge, I am teeny tiny in the reflection ☺ 

Custom Mirror for the Intercontinental Hotel in NOLA. This mirror is so huge, I am teeny tiny in the reflection ☺ 

Mr. Berk even can't help getting captured in a few reflections!

Mr. Berk caught in the background at our High Point Showroom this April

Mr. Berk caught in the background at our High Point Showroom this April

How about you? Are you a “Check yourself out” in the shop windows kind of person? Or are you more of a “Look at everything BUT your reflection” person? Tell us in the comments.

TIME FOR A CHANGE? JUST ADD COLOR!

Spring is slowly making itself known in the northern states of the US. While a lot of us are still getting pounded with snow, here in Chicago a few flowers are emerging and the trees are tentatively showing their new budding leaves. I don't know about you, but I am tired of waiting and am ready for some COLOR!

Bring new life to your decor simply by adding touches of colors around your home! Pillows, vases, and flowers are a few ways. But for a really fun change, without breaking the bank, how about a bold, colorful mirror?! 

Our Custom Color Collection brings you over 65 frame styles in one of ten bold, glossy finishes making the options virtually endless! 

Watch this video and find out how you can add a pop of color to your walls re-energizing your decor and brightening your day! Click the image below to watch:

Mirror, Mirror on the wall, why not have it all? Elevate your Howard Elliott Design Story with a new dimension: COLOR!

So now you are ready to bring some color into your home! Check out all the color mirrors here: