THANK YOU! REFLECTIONS FROM BRIAN BERK

It is hard to believe that it is already mid November and dare I say it? The holidays are right around the corner. So much has happened in the last few weeks and I would like to take a moment to reflect on the gratitude I have for everything that has happened.


October marked the beginning of our 15th Anniversary here at Howard Elliott. We hosted a dinner with our sales force. It was a great time and we enjoyed exchanging stories about the history of the company from its inception to milestones along the way. I am grateful for this team. The constantly pound the streets and the interweb to get our message out there and add that personal touch that we so strive for everyday.

Not all, but a significant number of our nationwide sales force

Not all, but a significant number of our nationwide sales force

The original 3 of our sales team that have been there from the beginning. Jeff Smoger, Frank Miskit & David Kirsch

The original 3 of our sales team that have been there from the beginning. Jeff Smoger, Frank Miskit & David Kirsch

Exchanging stories about how Howard Elliott got started

Exchanging stories about how Howard Elliott got started

The following night, we hosted a cocktail party in our showroom. We had fabulous food catered from Southern Roots, drinks and great conversation. Friends and partners came from all over, plus new faces that we hope will become old friends in no time. I was humbled by the number of people that came to commemorate this milestone with us. THANK YOU!!

The showroom was hoppin'! Thank you to everyone that came to celebrate!

The showroom was hoppin'! Thank you to everyone that came to celebrate!

Even the IMC stopped by to deliver a cake and some kind words.


Our look has changed so much over the years. From the expansion of our product line, to the way we present it. This High Point Market we changed yet again! The entire showroom was emptied, gutted and remodeled. The brand new look was unveiled on the opening day of the showroom and our merchandising team knocked it out of the park with the vignettes they created. I hope it inspired you and your teams on how to display or use our product in new and innovative ways.  

Click the photo to view the photo tour of our HIgh Point showroom

Click the photo to view the photo tour of our HIgh Point showroom


NewDelhi_330x360.jpg

As our product selection continues to evolve, so do our suppliers. We have been developing a great deal of product in India, and this year our Product Development team made its maiden voyage to the country. That was a unique experience. From the food, to the sights to the factories we visited, it is always enriching to absorb other cultures in their element. 


Another momentous occasion that for Howard Elliott; we were nominated for our first ever ARTs Award. When we were announced as being a candidate, it really took me aback. This is it! We are actually getting noticed for all of the things that we strive to accomplish everyday! It is a great honor to be nominated and my team and I are extremely grateful.  

Click the image for the full list of nominees >


You may have heard that the Chicago Cubs ended a 108-year drought and are the 2016 World Series Champions! At least this fan of 46 years was ecstatic. Even if you are not a Cubs fan, this win symbolizes what you can accomplish if you never give up! Always evolve, always try your best and great things will come.

My oldest daughter & I at a World Series Game at the friendly confines

My oldest daughter & I at a World Series Game at the friendly confines

NEXT YEAR IS TODAY!

NEXT YEAR IS TODAY!


Last but definitely not least, I am so grateful for the incredible team that we have built to support Howard Elliott. They surprised me with a special tribute to honor our anniversary and each took a photo commemorating the special event. I am proud of each and every one of them, both in the US and in China. You see their hard work in our presentation, service and product selection. The culture of the company is exemplified by the attention to detail we offer each and every day.   

I look forward to the challenges and opportunities that our industry creates and presents. I can’t wait to see what the next 15 years looks like for Howard Elliott and the industry as a whole.    

Thank you all! And have a happy and healthy Thanksgiving!
 

SHOW US YOUR HOWARD ELLIOTT

Interior Designers, Retail Buyers and Event Planners buy our product and go on to do wonderful, gorgeous things with them! Unfortunately for us, we don't always get to see the amazing things that these people create. WELL NO MORE!!! 

Now is the time to SHOW US YOUR HOWARD ELLIOTT!!! Email us pictures of your showrooms, design installations, event set ups and anything else that includes Howard Elliott product! Let us take your photos and show the world the beautiful work you do. You could win $500!

Make sure and get your submissions in by 10/16! Winner will be announced at the kick off of the High Point Market and the kick off of our 15th Anniversary Celebration!!!!

Email your entry now to cheryl@howardelliott.com

HIGH POINT MARKET: MARKING 15 YEARS OF HOWARD ELLIOTT

Birthdays are always fun! And we expect ours to be a BLAST! This High Point Market marks our 15th Anniversary and we are going all out!! We are planning our best collection of introductions yet! You won't want to miss it! 

While we want to keep the introduction a surprise......we are dying to show you just a little of what we have in store! Here is a quick little sneak peek of what we are introducing:

This High Point marks our 15th Anniversary! Enjoy this sneak peek of our best introduction yet! Then come see the entire introduction in our newly remodeled showroom in the IHFC Building #H-224 October 22-26.

BUT WAIT!!! THAT'S NOT ALL!

On Saturday 10/22 at 4pm we are having a party!! Cocktails, H'orderves and great company and you are invited! Plus!!! You can enter to win a $250 AMEX gift card!!!!

Click the image to RSVP!

Click the image to RSVP!

The markets are a great way for us to stay in touch, for you to meet our team and check out the product line in person where you can fully experience The Howard Elliott Collection in all its glory! We can't wait to see you there!

High Point Market
October 22-26, 2016
IHFC #H-224

PACKAGING: THE FIRST OPPORTUNITY TO IMPRESS

We understand it is important to get your product in one piece!

We understand it is important to get your product in one piece!

It may be the last step in getting product out the door, but a company’s packaging presents an important first opportunity to impress a customer and ensure repeat business. While not the most glamorous aspect of manufacturing, packaging is a science.  Everybody who has received their fragile merchandise intact from thousands of miles away, certainly appreciates the extra effort. Howard Elliott’s team strives for a perfect end result with every single order. We recognize that regardless of the distribution channel, how a product is packed is just as important as how it’s designed and how quickly delivered.

We pride ourselves on maintaining a damage rate of less than 2.5% for all of our major retail AND e-commerce customers. We even get a chuckle sometimes in reading customer comments where they “complain” that there is soooo much packaging protecting our products!

Specifically, how are Howard Elliott’s packaging techniques better than our competitors? Well, to start our team meets with packaging specialists at FedEx monthly to evaluate our current shipments, damages and repeat “offenders.” Here we evaluate what changes need to be made at the item level and globally across the line as a whole, to again, guarantee that the goods will arrive to the customer in one piece. Items are regularly sent to the International Safe Transit Association (ISTA) testing lab to further ensure compliance. 

On the factory floor, extra fragile mirrors and accessories are over packed with an additional layer of packaging for small parcel shipments. Our large scale, LTL shipments are enhanced with extra supports and strapping on their pallets. Extra packaging is also added internally, where necessary, to prevent in-house breakage. Sometimes, we utilize extra foam peanuts or polyurethane wrap, while other products require additional corner reinforcement. 

Daily, we’re challenged to match the right packaging with each item of our diverse offering of product, which features a great variety of sizes and materials. Our team studies and tests each piece individually, and we monitor the status of all of our products on a continuous basis. We enlist the help of experts in packaging supplies to assist us with this difficult task.  

Today’s new business channels continue to challenge us to explore the latest and most cost effective ways to package our products. We even go so far as to create wooden crates for some of our customized product specifically meant for hospitality and high design distribution channels. 

So while over packing may be discouraged when traveling, here at Howard Elliott, it’s one of the integral elements to our successful “Signature of Design” formula. From start to finish, we’re dedicated to making sure our exclusive products arrive exactly as our customers expect, and ready to become statement pieces right out of the box. We invite you to experience our packaging excellence on your next order – you won’t have any complaints about over-packing! 

MIRROR, MIRROR NOT ON THE WALL

Wait, WHAT? Mirrors have traditionally always gone on the wall! Well we are in an age of thinking outside the box and we like to find new and innovative ways to be different and ahead of the trends. We want to be different, we want to stand out, we want to be the trendsetter. 

We here at Howard Elliott are no different. We make mirrors. And we also like to find different ways to display and use a mirror. Check out these instances of mirrors NOT on a wall.....

Events are always interesting ways to use mirrors. Check out this image of our Amalfi Mirror used as an accent for a floral display.

Click the image to view the Amalfi Mirror

Click the image to view the Amalfi Mirror

This image is of a mirror no longer in our line, but it adds an awesome accent to this table. Click the image to view a similar mirror that could work the same way.

Click the image to view a similar mirror

Click the image to view a similar mirror

Click the image to view frameless mirrors

Click the image to view frameless mirrors

Another great way to use a frameless mirror is atop of one of our No Tip Cylinders. It definitely adds a bit of drama.

This image shows our Grace Mirror as a table accent

Click the image to view the Grace Mirror

Click the image to view the Grace Mirror

Now the image of the mirror with the candles isn't ours. HOWEVER! You can get the same look using our Oval Queen Ann Mirror.

Click image to view Queen Ann Mirror

Click image to view Queen Ann Mirror

Click image to view Queen Ann Mirror

Use our Memphis Mirror on our 32" Round Ottoman and voila! You have a coffee table!

Click the image to view our Memphis Mirror

Click the image to view our Memphis Mirror

I hope these images get your creative juices flowing! How do you use a mirror not on a wall?

COMPLETE CUSTOM PROGRAM ELEVATES HEC'S "SIGNATURE OF DESIGN" PACKAGE

We are now in an era of “made for me” product differentiation. Finding that ONE, unique item you can’t find anywhere else! This same customizable approach applies to merchandising platforms as well. Here at Howard Elliott, we are forging new frontiers in product, pricing and marketing programs that truly cater to the personal style and distinct business needs of our retail, design and hospitality customers.

Buyers know what’s best for both their stores and designers know what is perfect for their clients. What differentiates the team at Howard Elliott is that we specialize in listening to your wish list and deliver custom programs catered to you! We devise innovative and creative solutions for customers of all sizes. Be it a selection of product from our inline collection selected to fit your store or design project; an exclusive private label program; a custom designed piece to fit your client’s space; or your fabric that covers one of our accent furniture pieces, we can do it all! 

It starts with the very best mix in product presentation, supported by attractive pricing options and complemented by individualized marketing and promotional tools. One size fits all may be a viable alternative in some circles, but for us, we know that the finishing touch to a client’s room makeover or a store’s eclectic presentation is not a cookie-cutter process. Rather, we pride ourselves on designing comprehensive and complete programs that align with the unique perspectives reflected in our customer base.

Custom Mirror Designed for Hotel Installation

Custom Mirror Designed for Hotel Installation

Redesigned Pixel Headboard for Project

Redesigned Pixel Headboard for Project

Delivering on a wide range of preferences in taste and style is one of the aspects to home furnishings that we find the most exciting. It makes it easy for us to fully customize a program for a buyer or designer to be successful. By taking the time to listen – and not relying on the same solution for every customer – Howard Elliott has helped its clients establish their identities, improve their bottom lines, and in turn, achieve the style dreams of many.

Mirror Designed from Customer Concept

Mirror Designed from Customer Concept

We work tirelessly to develop personalized solutions that give our customers that all-important edge in every area of their business. Together, we are writing a new chapter in Howard Elliott’s “Signature of Design” portfolio.

So for those who want it their way, at their price and on their timetable, we invite you to come and explore the many custom possibilities that Howard Elliott has to offer.

HOWARD ELLIOTT IS A "MUST SEE" IN LAS VEGAS

It's time for VEGAS BABY! We for one are extra excited. Our merchandising team has out done themselves once again putting our collection into stunning vignettes that we hope will inspire you to display our product in your showrooms and design projects in new, unique ways. 

We have a bunch of new products in all categories including Mirrors, Accessories, Wall Art and Accent Furniture! If you can't wait until Saturday to see the new wares, check out this Video we put together highlighting a few of the new introductions....

And if you still can't wait, you can shop all of the new intros on our website NOW!

Click to pre-order new styles before anyone else

Click to pre-order new styles before anyone else

Markets are the best place to get an up close and personal look at the versatility of our collection, meet our dynamite staff and take part in exclusive show specials and promotions! PLUS you can have a Sangria and sample some of Colleen's home cooking, our fabulous Director of Sales! 

So don't miss it! We, for one, are looking forward to seeing you!

Add Howard Elliott to your "MUST SEE" list!
Las Vegas Market
July 30 - August 4  #A-332

OH THE PLACES YOU'LL GO...

Oh, the Places You'll Go by Dr. Suess

Oh, the Places You'll Go by Dr. Suess

I think that every teen gets this book when they graduate High School or College. After all, Dr. Seuss had some great words of wisdom as it pertained to “gourmet” food, appropriate cat attire and how to count fish. So why wouldn’t he have infinite wisdom about the places we will go in the future? The book starts:  “Congratulations! Today is your day! You’re off to great places! You’re off and away!” When I received the book all those years ago, those simple sentences meant nothing to me…I was off to college a mere 500 miles away, and it was just a book. I didn’t have any idea of what the future held for me.

John Haynes & I in the High Point Showroom

John Haynes & I in the High Point Showroom

When I started my career in this industry 10 years ago, I was told that in a few days after I started, I would be headed off to High Point, North Carolina - The Furniture Capital of the World! Being new to the Home Furnishing Industry, I had no idea what to expect. I wasn’t a huge traveler and I certainly would have never expected to love the travel as much as I do. Never did I think that first trip would open me up to a world of trips all over the country and (hopefully soon) around the world! I am sitting in my office today for the first time in over two weeks, after having traveled to both coasts to work with our sales force and customers. 

Each day is an adventure, full of new people, new locations and sometimes (as happened in my recent trip to New England) a new round of “what doesn’t kill you makes you stronger” situations. I’ve had to learn to simply roll with it; planes are late, appointments get cancelled and sometimes things simply don’t go as planned. But at the end of the day, that is what makes it an adventure!

As the Director of Sales for Howard Elliott, I get to be out across the country meeting our customers and see how they use Howard Elliott in their businesses. The display and merchandising creativity that our customers display is truly incredible. Each display and store is just as unique as each individual store owner or designer. 

B. de Vine Interiors, Houston, TX

B. de Vine Interiors, Houston, TX

Paul Schatz Furniture, Portland, OR

Paul Schatz Furniture, Portland, OR

Decor FiftyFive, Atlanta, GA

Decor FiftyFive, Atlanta, GA

Austin Furniture, Athens, GA

Austin Furniture, Athens, GA

Our customers are what keep me going…seeing them at the trade shows is almost like getting to go to camp a few times a year to see all of my friends! July means another camp session and I can’t wait to catch up with everyone in Atlanta and/or Vegas!

“Be your name Buxbaum of Bixby or Bray
Or Mordecia Ali Van  Allen O’Shea,
You’re off the Great Places! 
Today is your Day!
Your mountain is waiting.
So….Get on your way!”
    ~ Dr. Suess

DISTINCTIVE DESIGN ELEMENTS MAKE MAJOR IMPACT

After the Spring High Point Market,  Home Accents Today interviewed our president, Brian Berk, about the outlook of home decor in 2016. Read the full article below:

"Distinctive new design elements – from V-shaped grooving and intertwined mirrored frames to cut geode agates – are some of the headliners this season from Howard Elliott. Showcasing innovation in both its materials and finishing techniques, these latest introductions also reflect the value that Howard Elliott’s wall décor has come to represent to both retail and design customers. Getting ready to mark his company’s 15th anniversary this October, President Brian Berk outlines Howard Elliott’s 2016 design perspective here.

What are the main attractions of your company’s 2016 presentation?

Click the image to view the Bogart Mirror

Click the image to view the Bogart Mirror

In High Point, we introduced a collection of oversized mirrors that feature V-shaped grooved bevels, where a bevel is created in the middle of the mirror into creative geometric patterns. These pieces measure up to 90 inches high, and are complemented with brushed gold and brushed nickel decorative hardware. One of the decorative mirrors introduced in this collection is the Bogart mirror, a handsome piece that features an Art Deco-styled rectangular wood frame finished in a smooth matte black. Its grandiose size makes it a perfect focal point for any room of the home. Another standout item has been our Aleena mirror – a stunning piece that is composed of intertwining mirrored sections that gracefully form a scalloped octagonal shape. The frame is then trimmed in champagne silver leaf borders. Our new Geode mirrors in different shapes are composed of black and gray geode agate pieces, creating a look of natural cut stone that has really attracted some strong attention. We also continue to integrate vibrant colors into the finishes of our decorative mirrors and wall art, judiciously adding rose gold, champagne and copper, to name a few, as added points of interest.

Click the image to view the Aleena Mirror

Click the image to view the Aleena Mirror

Click the image to view the Geode Collection

Click the image to view the Geode Collection

What design statement does your wall décor make?

Our design statement speaks to a high design clientele while still focusing on offering a perceived value. We offer a full assortment that complements rooms from all four major design styles, with a strong concentration on transitional styling.

Why do customers come to Howard Elliott for their wall décor?

Click image to view more dual purpose products

Click image to view more dual purpose products

People gravitate towards us because of our diversity, highlighted by our unique finishes, interesting textures and distinctive shapes. Our selection is second to none, even among companies that are significantly larger than ours. We also have a strong customization program, and pride ourselves on being able to offer something for everyone. Howard Elliott also strives to create accessory pieces that are multi-functional. A perfect example is a collection of textured bowls and trays that double as wall décor that we recently introduced at market. They create a three-dimensional focal point guaranteed to be a conversation piece. Buyers who saw the pieces in High Point couldn’t resist reaching out and touching them!

How do you rate the current popularity of the category?

It’s as strong as ever, and there is certainly more competition. Several seminars I recently attended spoke about the sheer number of people that will be entering the market to purchase wall décor for years to come. This new audience may not purchase the way customers traditionally did, but it’s certainly refreshing to know that the sweet spot for home furnishing consumers is between the ages of 35 and 55. This new group surpasses the “baby boomer” generation in sheer quantity, representing 78 million people. This new era of consumers should provide a nice increase in potential business for many years to come."

You can check these and many more home decor products on www.howardelliott.com or at the Atlanta & Las Vegas Furniture Markets this July!

YOUR HOME | YOUR STYLE

"Your home should tell the story of who you are and be a collection of what you love."
~Nate Berkus

Your HOME: It is your place, your haven, your sanctuary. It is where you LIVE. Not just sleep, eat and keep your stuff. That is a house; nothing more than a building. But a home, a home is a place where memories are made, where friends gather, where family creates happiness, where you can be totally...YOU. So it only makes sense that you surround yourself with accents and decor that define your personality. Because your home is in fact an extension of you!

As an Interior Designer or a Retailer, it is important that you find that perfect piece for your client or customer that makes them exclaim, "That's the one! That is the perfect piece for MY home." With so much out there it can be hard to scour all the selections, all the vendors to find product to offer your discerning clientele. 

But look no further! Howard Elliott has put together an entire collection with a myriad of finishes, styles and textures to fit any design style. Watch this short video to see the scope of our collection which will keep your customers coming back time and time again.

Your home says who you are, and you carefully select decor to reveal your style and personality. With so much out there it can be hard to find that perfect piece. Howard Elliott has put together an entire collection with a myriad of finishes, styles and textures to fit any design style.

Find the perfect finishing touch to turn a house into a home at www.howardelliott.com